The 100 Best Businesses to Start
When You Don't Want to Work Hard Anymore

Author:Lisa Rogak
ISBN-13: 978-1-56414-736-3
Pages: 224
Dimensions: 6 x 9 inches
Format: Paper
Price: $14.99

Many people in their 40s, 50s, and even 60s have yearned to start their own
businesses for years, but family and other responsibilities prevented them
from doing anything more than dreaming. For many of them, the time is now.

After a lifetime of work, these mid-life and retired entrepreneur wannabes are
looking for businesses that don’t require a huge investment of money or time.
They are clearly not ready to spend the 100-plus hours a week others expect
“typical” entrepreneurs to devote to their start-ups.

So what can they do? The 100 Best Businesses to Start When You Don’t
Want to Work Hard Anymore covers three different types of businesses:

• Services: adventure travel outfitting, educational consulting, massage
therapy, reunion planning, and more.
• Retail-oriented: classic car sales, antiques business, gourmet food store,
used book dealing, and more.
• Create products: custom clothing design, pet specialty manufacturing,
cake decorating, furniture making, and more.

In brief, easy-to-digest chapters, each business listed includes a concise
description of the business, why it’s perfect for a middle-aged or retired
person, skills and investment required, and where to find more information.

Not every business is sexy; some are downright frumpy. But then, after two
or three or more decades working for someone else, many of us would eagerly
look forward to running a dog-walking service, collecting recyclables, or
running a lawn-mowing business…especially if we didn’t have to work too
hard. If you love what you do, even the routine tasks necessary to run any
business won't seem like work.

Lisa Rogak is the author of numerous works of nonfiction for a wide variety of
major publishers. One of her previous titles, 100 Best Retirement
Businesses, published in 1994, is still selling well a decade later.

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