50 Powerful Ideas You Can Use
to Keep Your Customers, 3rd Edition

Author:Paul R. Timm, Ph.D.
ISBN-13: 978-1-56414-599-4
Pages: 160
Dimensions: 5.25 x 8.25 inches
Format: Paper
Price: $11.99

50 Simple Yet Effective Ways to Keep Customers Happy and Coming Back for More

Ultimately, every successful enterprise must attract, serve, and win the
loyalty of customers by providing worthwhile products and delivering
excellent service. Getting and maintaining loyal customers affect an
organization’s bottom line more than any ad campaign, marketing program, or
PR effort.

This book is designed to get all managers and employees thinking about the
little things that can make all the difference. It’s a quick read—you can finish
it in less time than it takes to deal with one customer complaint. And if you put
the information within this book into action, you will be able to decrease
customer complaints considerably. It’s packed with practical, applicable
suggestions that can be put to work immediately, such as how to:

• Turn angry customers into lifelong clients
• Use a simple gesture to immediately put customers at ease
• Listen with more than your ears
• Easily give customers more than they expect
• Use negative feedback for positive action

Managers and staff members alike can use this little manual to avoid the
devastating ripple effects that turned-off customers can produce. It will
easily show how everyone in a business, large or small, can creatively apply
a constant flow of small, customer-centered innovations to create a
consistent and persistent strengthening of your customer base.

Paul R. Timm, Ph.D., has become one of America’s foremost experts on
customer loyalty. He has written 38 books and scores of articles on customer
service, human relations, communication, and self-management. As an
active consultant and trainer, Timm has worked with thousands of people
from organizations throughout North America and Europe.

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