Riches in Niches

How to Make it BIG in a Small Market

Author:Susan Friedmann, CSP
ISBN-13: 978-1-56414-930-5
Pages: 256
Dimensions: 5.25 x 8.25 inches
Format: Hardcover
Price: $21.99

Nichepreneuers, the term Susan Friedmann brilliantly coined, defines a
powerful mindset that has become the giant killer strategy for small business
success….This is the ‘must read’ business book of the year.”
—Rick Segel, CSP, author, The Essential Online Solution and The Retail
Business Kit for Dummies

Why do some financial advisors wind up making millions on TV giving
investment advice while others labor in obscurity?  How do some attorneys
land regular columns in prestigious trade publications? Where do those
speakers who give the annual address at industry conventions come from?
What is the secret reason that a select few service professionals enjoy
high-profile, high-prestige, and high-paying status as “experts” in their fields?

More importantly, can the rest of us do it?  Susan Friedmann answers a
resounding “Yes!“ In Riches in Niches: How to Make It BIG in a Small Market,
Susan explores the multiple factors that separate the “experts” from the
service professionals who may have identical—if not better—skills, but whom
no one has ever heard of.

You will learn:

• Why positioning yourself as an Expert in a Niche—a sweet spot known as a
  nichepreneur—is the most surefire route to success any service  
  professional could want.
• The GEL Formula: Friedmann’s proven technique that shows service
  professionals how to find the professional niche that makes the best use of
  their skills while yielding maximum profit.
• The Seven Secrets nichepreneuers need to know to create, claim, and
  benefit from their Expert Identity.
• Creative ways to create secondary, even tertiary, income streams
  capitalizing on the benefits of “Being the Expert.”

Friedmann knows what she's talking about. For more than 20 years, she’s
been the “Tradeshow Coach,” one of the exhibiting industry's foremost
experts. Combine that expertise with insights from other well-known
nichepreneuers, and you’ve got a book that's jam packed with useful
information to transform today's career into tomorrow’s success story.

Susan Friedmann, CSP, has traveled the world helping companies put their
best foot forward at industry events. Her client list includes some of the most
recognizable names in the world: Siemens, Kimberly Clark, IBM, American
Express and many more.  She’s the author of numerous books, including
Meeting and Event Planning for Dummies and hundreds of magazine and
newspaper articles.  Susan has been a guest on a variety of radio talk shows
and as a guest expert on CNN’s Financial Network and Bloomberg's Small
Business. Susan is also a National Board Director of the National Speakers
Association (NSA).

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