"What a treat for investors or business owners! I wish I had this book when I started my first business - it would have certainly sped up my learning process at the time. And for investors who want a good solid background on reading financial statements, it’s hard to imagine a better introduction. Financial Statements does a spectacular job of introducing the three basic types of financial statements to beginners, while providing an easy to read refresher to those who might be a bit rusty on the topic."
-InvestorGeeks.com

With more than 100,000 copies in print, Financial Statements is a perfect introduction to financial accounting for non-financial managers, stock-market investors, undergraduate business and MBA students, lawyers, lenders, entrepreneurs, and more.

Most introductory finance and accounting books fail either because they are written “by accountants for accountants” or the authors “dumb down” the concepts until they are virtually useless.

Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that you can understand it!

Ittelson empowers non-financial managers by clearly and simply demonstrating how the balance sheet, income statement and cash flow statement work together to offer a “snapshot” of any company’s financial health. Every term is defined in simple, understandable language. Every concept is explained with a basic, straightforward transaction example. And with Financial Statements’ uniquely visual approach, you’ll be able to see exactly how each transaction affects the three key financial statement of the enterprise.

Thomas R. Ittelson is a scientist, businessman, author and teacher with many years of hands-on experience in business development and marketing for technical companies. As a consultant to entrepreneurs, Ittelson has written business plans and prepared financial projections that have helped raise more than $500 million in start-up equity capital. Financial Statements was born from the author’s efforts to teach client entrepreneurs how to design and use financial statements in their start-up businesses.