Write to the Point

How to Communicate in Business with Style and Purpose

Author:Savlatore J. Iacone
ISBN-13: 978-1-56414-639-7
Pages: 224
Dimensions: 5.25 x 8.25 inches
Format: Paper
Price: $16.99

Practical, proven techniques to make writing for business more effective and
less stressful.

Thanks to e-mail, voice mail, cell phones, pagers, and, of course, the
ever-expanding Web, we live in an age of information overload. Although all of
these wonders were designed to make life and communication easier and
faster, speed and efficiency have come with a price. Clear business writing
has never been more difficult or stressful.

Writers are expected to respond quickly to an endless flow of e-mail
messages. Readers complain about an increasing lack of clarity along with an
abundance of mechanical errors. Supervisors and managers are bewildered
by employees’ inability to simply say what they mean and the lack of
appropriate tone and sense of decorum in the written communications they

This book presents proven techniques developed in Dr. Iacone’s seminars
that will enable greater ease, proficiency, and clarity in writing. The
conversational, instructional format walks you through the actual stages of
the writing process—from planning and writing the first draft, to editing and
proofreading. This invaluable handbook also includes helpful guidelines to
correct punctuation, lists of often-confused words, and step-by-step
procedures for generating effective e-mail, memos, letters, and reports.

Salvatore J. Iacone, Ph.D., is a management training consultant whose
specialty is designing and conducting business and technical writing and
editing programs for major corporations, government agencies, and
universities. His national and international clients have included AT&T,
Duracell, Pfizer, Honeywell, and IBM. Dr. Iacone is the author of several
books and articles.

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