Compassionate Capitalism

How Corporations Can Make Doing Good an Integral Part of Doing Well

Author:Marc Benioff
ISBN-13: 978-1-56414-714-1
Pages: 224
Dimensions: 6 x 9 inches
Format: Paper
Price: $14.99

Foreword by Paul Newman 

“Few people in the U.S. business community have taken the obligation to 'do
good' while 'doing well' as seriously as has Marc Benioff. And few books on
the subject of responsible business have been as specific, hard-headed and
practical as his landmark, Compassionate Capitalism. I spend a lot of my time
encouraging urban youth in America to resist negative peer pressure. But
there IS such a thing as POSITIVE peer pressure. And, with any luck, this
book could be the source of a much-needed tidal wave of positive peer
pressure in the halls of corporate America.”
—Van Jones, Esq., Founder & Director, Ella Baker Center for Human Rights

“This book should be mandatory reading for every business school and in a
place of honor on every CEO's desk.”
—Robert Thurman, Professor, Columbia University, author of Circling the
Sacred Mountain and Inner Revolution

“Compassionate Capitalism is a lucid road map for making the business
experience more sublime. It offers a vision which elevates the wealth creation
function of businesses to a higher level of service to those in need while
serving customers.”
—Frank E. Baxter, Chairman Emeritus, Jefferies and Company, Inc.

“ represent the best of a business making a difference in its
community. The leadership of serves as an inspiration for
others to follow.”
—Thomas J. Donohue, President and CEO, US Chamber of Commerce

“The company that makes 'doing good' a core piece of its management
philosophy, empowers its employees, engages its customers and
strengthens its community. In 10 years, I expect that integrated
philanthropy will be the norm rather than the exception.”
—Robert K. Goodwin, President and CEO, Points of Light Foundation

The co-authors are uniquely suited to bring this important issue to light. Marc
Benioff is CEO and chairman of, a leading provider of on-line
CRM applications, and creator of the has received the Award for Excellence in Corporate

Community Service by the Points of Light Foundation and Volunteer Center
National Network and the first ever U.S. Chamber of Commerce Corporate
Stewardship Award. A former sales and marketing executive at Oracle
Corporation, Benioff is now devoting his considerable talent and energy to
building an integrated technological business and philanthropic models.

Veteran journalist Karen Southwick has covered Silicon Valley for more than
a decade and has written several successful books, including High Noon: The
Inside Story of Scott McNealy and the Rise of Sun Microsystems.

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